Marketing and Communication 4 Items

• What business model factors make SMEs more profitable?

  José Miguel Ortiz García de las Bayonas, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de Bobadilla

  e542

  2023-05-22 - Research Articles Full open access

  • PDF
  • XML

• Participation of SME distributors in the gray market: An empirical analysis of Spanish firms

  Fernando Gimeno-Arias

  e372

  2021-09-09 - Research Articles Full open access

  • PDF
  • XML

• Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa

  José dos Santos, Rodney Duffett

  e392

  2021-09-08 - Research Articles Full open access

  • PDF
  • XML

• Factors Influencing the Purchase of Organic Food in Mexico. A Mixed Analysis

  Gloria Lety Lopez Salazar

  69-85

  2019-07-01 - Research Articles Full open access

  • PDF (Spanish)
  • XML (Spanish)