Marketing and Communication 5 Items

• Drivers of SME customer relationship management: Perspectives from owners/managers

  Johannes A Wiid, Belinda C Senooane

  e734

  2025-09-08 - Research Articles Full open access

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• Influence of need for affiliation on small business customer loyalty

  Aaron Joyal, Carol Bartlo

  e739

  2025-06-07 - Research Articles Full open access

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• What business model factors make SMEs more profitable?

  José Miguel Ortiz García de las Bayonas, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de Bobadilla

  e542

  2023-05-22 - Research Articles Full open access

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• Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa

  José dos Santos, Rodney Duffett

  e392

  2021-09-08 - Research Articles Full open access

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• Factors Influencing the Purchase of Organic Food in Mexico. A Mixed Analysis

  Gloria Lety Lopez Salazar

  69-85

  2019-07-01 - Research Articles Full open access

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