Abstract
Why do similar technological investments generate heterogeneous performance outcomes across Micro, Small, and Medium-Sized Enterprises (MSMEs)? Although research on MSME technology adoption has expanded significantly, theoretical perspectives have largely evolved in isolation, limiting cumulative integration. This study addresses this fragmentation through a cluster-based bibliometric review of 377 peer-reviewed articles published between 1982 and 2024. Combining Co-occurrence Network Analysis (VOS mapping) and Normalized Local Citation Scores (NLCS), we identify five interrelated thematic clusters. Findings indicate that MSME technology adoption is best conceptualized as a capability-mediated and context-contingent orchestration process rather than a linear technology–performance relationship, providing a foundation for configurational and multi-level explanations of performance heterogeneity.References
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- Volume: 10; Issue: 2; eLocation-id: e799 DOI: 10.26784/g7544m22
- Copyright 2026 Gustavo Alli Cruz Perez, Gabriel Vouga Chueke
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